Stories

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Stories •

A Convenient Approach: How Breweries Are Building Brands in Convenience Stores | First Key Consulting

Joshua M. Bernstein 9/8/24 Joshua M. Bernstein 9/8/24

A Convenient Approach: How Breweries Are Building Brands in Convenience Stores | First Key Consulting

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Hard Tea: A Sweet Opportunity for Breweries and Beverage Companies | First Key

Joshua M. Bernstein 1/12/24 Joshua M. Bernstein 1/12/24

Hard Tea: A Sweet Opportunity for Breweries and Beverage Companies | First Key

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Why Brewery Closures Are Leading to Big Opportunities | First Key Consulting

Joshua M. Bernstein 11/3/23 Joshua M. Bernstein 11/3/23

Why Brewery Closures Are Leading to Big Opportunities | First Key Consulting

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Why Nonalcoholic Drinks Are the Next Frontier at Brewery Taprooms | First Key Consulting

Joshua M. Bernstein 5/30/23 Joshua M. Bernstein 5/30/23

Why Nonalcoholic Drinks Are the Next Frontier at Brewery Taprooms | First Key Consulting

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What's Next for Hard Seltzer in 2022? | First Key Consulting

Joshua M. Bernstein 10/10/22 Joshua M. Bernstein 10/10/22

What's Next for Hard Seltzer in 2022? | First Key Consulting

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How Brewery Collaborations are Evolving | First Key Consulting

Joshua M. Bernstein 6/6/22 Joshua M. Bernstein 6/6/22

How Brewery Collaborations are Evolving | First Key Consulting

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The Click Economy: How Breweries Are Utilizing Online Sales | First Key Consulting

Joshua M. Bernstein 11/12/20 Joshua M. Bernstein 11/12/20

The Click Economy: How Breweries Are Utilizing Online Sales | First Key Consulting

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@joshmbernstein

In 2022, Laura Worley and Wayne Burns decided to shine a new light on the year’s longest, darkest day.

On the winter solstice, the married owners of @burnsalesdenver built a bonfire and invited customers to gather around with strong imperial s

Hot dog dad returns! Scenes from a busy ol’ week including chaperoning a middle-school dance, Halloween everything, a successfully built winter home for succulents, fall bike rides, plenty of @sierranevada Celebration (the very best fall season

Last month, I traveled to Yakima, Washington, during the height of hop harvest to report a story I've been itching to write for years: the intersection of tacos and hop harvest.

Historically, hop farms relied on a largely Mexican migrant workforce

That thumbs-up feeling when you win 19 cents at the Harrah’s casino in Atlantic City! Been, uh, a pretty packed last week with traveling to New Jersey to speak about the rise of flavors in beer @flavorconf and then adventuring around Atlantic C

Scenes from the last few weeks o’ Columbus living, including wooly mammoth corn mazes, the very best apple name ever, recent favorite Ohio beers (A+ location @understory_cbus, the best cortado @foxinthesnowcafe, standout Sichuan @chilispotcolum

Phew, finally crawling out from a pile of writing work and the general kaleidoscope of craziness that is freelancing in 2024. Then I realized I should pretty tell people that I have not just been puttering in my backyard, propagating succulents. Whic

In the late summer, the Pacific Northwest hop harvest is a marvel of agriculture and engineering as workers toil for weeks straight to harvest and process hops at peak ripeness. It’s pretty dang magical to be out in the fields and watch the pro

Scenes from a pretty busy pants Labor Day weekend in Columbus. There was an OSU football game! IPAs @hoofheartedbrewing_5thave! Cherry-dipped Dairy Queen cones! Hand-pulled noodles! And, uh, a rave? And chickens? And really good @baumanscider. And I

Over the last couple of decades, I watched as craft breweries reworked the IPA to create geographic distinctions. West Coast IPAs, East Coast IPAs, New England IPAs, Midwest IPAs and more.

Of late, I've seen breweries create crisp pilsners calling

After a crazy last month o’ moving, we decided to take a much-needed beach vacation to coastal Delaware, hunkering down in Dewey Beach and drinking all the crushes—a local specialty o’ crushed fruit + vodka and sparkly, sugary liqui