Breweries Have Entered Their Pop-Up Era | First Key Consulting

Function PDX in Portland, Oregon, hosts monthlong brewery pop-ups.

For First Key Consulting, I explore how breweries are turning to pop-up bars and monthlong taproom residencies in existing spaces to increase revenue, connect with customers, and test new markets. This flexible strategy reduces costs, enhances brand visibility, and brings new beers to diverse audiences in addition to revitalizing neighborhoods and fostering creative collaboration.