Services
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Services •
Editorial and Consulting
Joshua M. Bernstein has reported on beer for more than two decades, carefully chronicling the industry’s early millennium ascent to this moment where candy-like pastry stouts are all the rage. He’s seen and sipped it all, traveling from coast to coast to report from the front lines of the breweries fermenting revolution. Bernstein has a knack for noticing trends and translating the arcane to a wider audience, his writing as memorable and agreeable as a juicy hazy IPA. Want to hire him to write an article, conceive a feature package, or consult on your editorial approach? Contact him to get the conversation started.
Run a brewery, bar, or bottle shop? You’re in the right place. More than ever in a competitive and crowded marketplace, it’s important for breweries and bars to clearly communicate their mission and approach to their market, no matter the size or scale. The right language can be as important as beer recipes and eye-catching labels. His services include:
Website copy
Building brand messaging
Menu development
Writing press releases
Consulting on industry trends
Label copy
Offering a ton of puns and adjectives to describe beers
Events
Being a journalist and author, plus an event producer and tour guide, is not a natural combination. One is an insular field, the other outgoing. But Bernstein combines writing about beer with organizing public and private beer events, from behind-the-scenes tours on Queens’ best IPA breweries to beer-and-cheese pairings 30 feet underground, in bygone Brooklyn lagering caves.
Visualize. Actualize. Make it happen.
Want someone to organize an event for your birthday? Anniversary? Lazy Saturday? Group outing for your best friends? A new event series for your brewery taproom? Bernstein is ready to brainstorm and turn beer-soaked daydreams into a hoppy reality.
Homebrew Tours
Since September 2009, Bernstein has led tours of some of New York City’s finest homebreweries. The reason is simple: Despite New York’s gnat-size apartments, NYC homebrewers refuse to let space limitations detract them from their mission—crafting some of the city’s tastiest beer. By and large, you’ll never get to taste any of these DIY beers. But here’s your chance: On this intimate homebrew tour, you and 30 strangers—soon to become drinking buddies and friends—will venture inside the homes of three of the city’s finest amateur brewers. Part voyeuristic excursion, part bar crawl, and part educational class, the tour features brewers displaying their setups, discussing their craft, and, most importantly, opening their stash of superlative beer. Try them now before these amateurs become tomorrow’s professionals. SingleCut, Conner Fields, Transmitter, Finback, Strong Rope, Kings County Brewers Collective, Foul Mouthed, Fifth Hammer, Wild East, Rockwell Beer, Buttonwoods, and more breweries have all been veterans of the homebrew tour and homebrew events. We restarted tours in 2023, and we’ll be running several events throughout the year.
