Services
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Services •
Editorial and Consulting
Writing and Editorial Services
As a strategic storyteller, I’ve reported on beer and the broader beverage alcohol industry for a quarter-century, chronicling modern brewing’s early 2000s ascent to this moment where the majority of Americans live within 10 miles of a brewery, and taprooms are vital community hubs serving cold beer with warm cheer. There’s no way I could’ve planned this career trajectory, but it’s sure been a blast.
I have a knack for noticing trends and translating complex subjects to a wider audience, helping readers understand why folks once lined up for hazy IPAs, how Asheville’s breweries recovered from devastating floods, and the intersection of tacos and hops. I’m a storyteller to my core. I also cover the wider beverage category, including cider, THC beverages, ready-to-drink cocktails, hop waters and more. Want to hire me to write an article, conceive a feature package, or consult on your editorial approach? Send me an email to chat!
Consulting Services
Run a brewery, ingredient-supply company (yeast, malts, hops), PR agency, destination marketing organization, or trend-hunting firm and wish to better understand both beer and the broader beverage market? You’ve reached the right human for help. I’m happy to help you make sense of today’s confusing modern landscape and chart a clear path forward through impactful storytelling.
From one-off hour-long consultations to longer engagements, I’m happy to create a package that suits both your needs and budget. Potential engagements include:
Consulting on ahead-of-the-curve industry trends
Strategic storytelling across multiple platforms
Writing winning press releases and consulting on PR strategies
Tactics for earning media coverage on a minuscule budget
Generating impactful ideas for destination marketing organizations
Content creation for travel destinations
Editorial audit on companies to help brands discover hidden stories that can drive engagement and sales
Brand storytelling
Building and writing newsletters
Compelling marketing copy
Event Production
Being a journalist and author, plus an event producer and tour guide, is not a natural combination. But I’ve been able to combine writing about beer and beverages with organizing public and private events, from butcher-and-brewer solstice celebrations to reggae-fueled Malaysian feasts in a secret Brooklyn backyard to beer-and-cheese pairings 30 feet underground, in bygone lagering caves from the 1850s.
Visualize. Actualize. Make it happen.
Want someone to organize an event for your birthday? Lazy Saturday? Group outing for your best friends? A new event series for your brewery taproom? A one-off party guaranteed to bring people out? I’m ready to help brainstorm and turn daydreams into reality.
Homebrew Tours
Since September 2009, I’ve led tours of some of New York City’s finest homebreweries. The reason is simple: Despite New York’s gnat-size apartments, NYC homebrewers refuse to let space limitations detract them from their mission—crafting some of the city’s tastiest beer. By and large, you’ll never get to taste any of these DIY beers. But here’s your chance: On this intimate homebrew tour, you and 30 strangers—soon to become drinking buddies and friends—will venture inside the homes of three of the city’s finest amateur brewers. Part voyeuristic excursion, part bar crawl, and part educational class, the tour features brewers displaying their setups, discussing their craft, and, most importantly, opening their stash of superlative beer. Try them now before these amateurs become tomorrow’s professionals. SingleCut, Conner Fields, Transmitter, Finback, Strong Rope, Kings County Brewers Collective, Fifth Hammer, Wild East, Rockwell Beer, Buttonwoods, and more breweries have all been veterans of the homebrew tour and homebrew events.
