The Click Economy: How Breweries Are Utilizing Online Sales | First Key Consulting

During a chaotic March, the novel coronavirus scrambled the beer industry. Draft sales at bars disappeared, taprooms darkened, and consumers flooded conventional retailers to panic-buy big breweries’ packaged beer. Smaller-footprint brewers started a frantic foot race to find new sales channels, pivoting to curbside pickup and home delivery. Sales started occurring online, a credit card and a couple clicks letting customers re-up on IPAs.

For First Key Consulting, I look at how breweries are harnessing online sales to get beer into people’s hands.