Such Great Heights: The New World of Boozy Beer | VinePair

These are boozy days in craft beer. Fridges at convenience stores, grocers, and specialized retailers overflow with towering cans of imperial IPAs and Belgian-style triples that aim for a higher power — the boosted ABV advertised in large print that’s legible from 15 paces away. These supercharged beers typically sell for less than $5 per 19.2-ounce can, a buzz without breaking the bank.

For VinePair, I look at why brewers are looking toward a higher power for market differentiation.