Turn on the Light (Lagers): The Beer World Is Coming Full Circle | SevenFifty Daily

Craft breweries once viewed light lagers as the realm of industrial brewers, mass-produced and sold in bulk for a song. Fragrant pale ales, intense IPAs, and silky stouts served as flavorful differentiation, and customers gladly paid extra for pints and six-packs.

But with inflation, layoffs, and recessionary fears headlining the news, well-executed light lagers are emerging as an affordable tool to corral craft consumers watching their wallets and bring mass-market drinkers into the fold.

For SevenFifty Daily, I look at how the beer world is coming full circle as breweries are once again seeing the light.