Hard Seltzers Take a Healthier Approach | Men’s Journal

It’s getting tough to tell hard seltzers apart. Store shelves are teeming with carbonated carbon copies, the flavors and calorie counts awfully alike. Want this black cherry hard seltzer or that one? Not that it matters much. Most hard seltzers are mainly fermented sugar and lab-designed “natural” flavoring, branding the big difference. To separate themselves from the 100-calorie herd, the latest hard seltzer brands feature real fruit juice, organic sugar, probiotics, and electrolytes that wrap happy hour in a healthful veneer.

I look at the trend—and inherent contradiction of drinking “healthier alcohol”—for Men’s Journal.