The Cult of Busch Light Apple | VinePair

I love covering big, weighty industry issues, but it's also fun to dive into the quirky stories that abound in beverage alcohol. When VinePair asked me to ask why drinkers were still clamoring for Busch Light Apple, which was discontinued in 2022, I happily dove into the story.

Forlorn fans tried to recreate Busch Light Apple, turning to homebrew clone recipes, mixing Busch with Redd’s Hard Apple, and even pouring Snapple Apple into a can of Keystone Light like some all-American riff on the Spaghett. Bars infused Busch Light with cinnamon and fresh apples. People started Facebook groups dedicated to finding it. Someone even started a Change.org petition about turning Busch Light Apple into a year-round release.

“The happiness and memories that Busch Light Apple has made are unparalleled and waiting to have an impact on all of our lives once more,” reads the petition, which has been signed by more than 1,000 people.

Click away for my latest VinePair article for a fun read into an unexpected subculture of fans, including someone who made a bed frame out of Busch Light Apple 30-packs.