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The Evolution of Oktoberfest | The Wall Street Journal

Joshua M. Bernstein 9/8/24 Joshua M. Bernstein 9/8/24

The Evolution of Oktoberfest | The Wall Street Journal

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© 2023 JOSHUA M. BERNSTEIN  |  ALL RIGHTS RESERVED

@joshmbernstein

I was last in San Diego, oh, six or seven years ago, but I jumped at the chance to head back to report part of my next @imbibe feature on amusement parks and beer (look for it in July).

The whole family headed out for a little early spring escape, a

Sometimes a seemingly easy story turns into a twisty slog. Last month, when my @vinepair editor asked me to investigate the supposed end of Magic Hat #9, a trailblazing craft beer, I thought it would be a breezy trip down memory lane. RIP, my apricot

For @imbibe's March/April 2025 issue, I took a deep into the past, present and future of nonalcoholic beer.

Modern brewing boomed in the 2010s by extending beer to extremes. Excess equaled excellence in IPAs, and customers craved more, more, more. T

I believe all visitors to Portland, Maine, are contractually obligated to order a lobster roll within two hours upon arrival. Or maybe that’s just my rule.

Wrapped up a February where I visited three very cold cities in the middle of winter&m

In hindsight, perhaps driving to Cleveland right before a big ol’ winter snowstorm was not the best idea. But hey, we still made the best of our time before the blizzard, hitting a local toboggan course, dining @fatheadsbeer, hitting the excell

When I moved to NYC as a 22-year-old, I discovered that the best way to learn about a town was to write about it, turning my curiosity into articles that led me all around the five boroughs.

I’ve been in Columbus, oh, just about seven months

I haven’t been to Chicago in more than five years, so I made up for lost time during last week’s @pickcider CiderCon in Chicago. In between meeting so many amazing cidermakers, I did that that thing where I maximize every single minute of

An ongoing joke in the craft brewing industry is that *this* will be the year of the lager. My counterpoint: Ever since Prohibition ended, it's always been the year of the lager in America. Care for a Michelob Ultra, Miller Lite or a Modelo?

Craft b

The start of each year is packed with trend forecasts and proclamations about where [insert any industry] is headed. This is my story for beer.

But instead of just shaking a Magic 8 Ball and asking questions about what type of IPAs will people drink