How PBR and Game Changer Wrestling Revived the World’s Most Elusive Set of Trading Cards | VinePair

Last year, I wrote a story for the New York Times about the intersection of wrestling and beer, how breweries were hosting events inside taprooms and more. During one interview with Brett Lauderdale, the owner of Game Changer Wrestling, he mentioned how he was working with PBR to resurrect one of history's most famous sets of wrestling trading cards: a limited-edition set that was produced in conjunction with PBR and Rax Roast Beef.

Huh! I jotted down that tidbit, which turned into this fun feature for VinePair that includes a larger look at how breweries are turning to trading cards.