How Craft Beer Is Finding Success With College Partnerships | VinePair

The last couple years have been brutal for higher education’s bottom line, tattered by budget cuts. The pandemic forced colleges to shutter dorms and empty stadiums and arenas, depriving institutions of revenue. Seeking new monetary streams and pathways to connect with local communities and of-age alumni, colleges are increasingly selling beer at sporting events and collaborating with breweries on officially licensed beers and seltzers suited for tailgating, drinking during games, and toasting long after whistles blow. For VinePair, I look at how folks are brewing team spirit.