Flavor of the Month | Full Pour

Photo: Gregory Jones

As THC beverages slowly enter the mainstream, I've started writing more and more about how companies are approaching the category.

For the Full Pour, I look at how pungent flavor has long gone hand-in-hand with cannabis consumption. Sparking a joint releases a heady perfume and dank, resinous flavors that are less-beloved in non-alcoholic drinks that prioritize flavorful refreshment.

Seltzer and soda companies want you to crack another can, not wrinkle your nose. As THC beverages go mainstream, companies are focusing on making flavored infused beverages with broad appeal and familiar flavor touchstones like cocktails.