How the Beer Can Became a Canvas

Photo by Henry Phillips

First, craft breweries derided aluminum cans as the mark of mass-produced swill. America’s modern breweries embrace glass, mainly brown bottles, as marks of differentiation. Over the last decade, though, breweries have increasingly embraced cans, using the cylinders as a new canvas for artistic expression. For Gear Patrol, I dive deep into brewing’s design movement.

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Why Contract Brewers Are Going Brick and Mortar