Why Alcohol-Free Drinks Are Thriving Throughout the Pandemic | SevenFifty Daily

Photo: Josh Chang // For Bitter For Worse Smoky Stardust cocktail.

Given that the world is totally upside down, it would stand to reason that a surplus of stressors, and the easy access and relief of alcohol, would pause on the sober-curious movement that, at the start of the year, seemed poised to be the beverage world’s big story. Refreshingly flavorful nonalcoholic beers, spirits, and cocktails were coming to bars, restaurants, and grocery stores far and wide, removing the stigma of removing alcohol. But did anyone need NA IPA in a jittery world?

Turns out they did. For SevenFifty Daily, I look at how alcohol-free wine, beer, spirits, and more are thriving in the midst of this nerve-addling era.