Craft Brewing Considers a New Creed: Less Is More | The New York Times

Photo: Mike Lianza

I’ve been writing about beer for more than 20 years, a wild ride in American brewing. Brewers brewed anything and everything to differentiate themselves from mainstream lagers, eventually finding ample shelf space in supermarkets and liquors stores, not to mention taps at bars.

But those days are dwindling. Beer sales are down. Bars and supermarkets are taking a more focused approach to stocking and selling beer, leading me to write this article for The New York Times.

Craft beer isn’t over by any stretch, but it is moving to a more intentional era with a renewed focus on core beers and flagships and taprooms delivering a clear, concise point of view.

I doubt this will be the last time I tackle this subject