Craft Brewers’ New Frontier: Hard Seltzer | SevenFifty Daily

Hard seltzer at St. Elmo Brewing

Off-premise hard seltzer sales have accelerated during the pandemic, and many craft breweries have had to make a decision: Stay in their beer lanes, or buy some cane sugar and get in the seltzer game? Increasingly, small and regional breweries are entering the hard seltzer category, producing a crafty counterpoint to big brands such as Truly and White Claw. 

I tackle the trend shift for SevenFifty Daily.