Cartoons Are Becoming the Beer Industry’s Best New Sales Tool | SevenFifty Daily

Creating cartoons for beer brands is a time-tested ad tactic. In the 1950s, Piels Beer ran a popular ad campaign starring the animated antics of fictitious owners Bert and Harry Piel. That same decade, Hamm’s Beer of Minnesota advertised its lagers with a cartoon bear. Now, to recruit younger drinkers accustomed to superheroes and supervillains flying across screens big and small, breweries are channeling the Marvel universe and bringing comics-style worldbuilding to beer labels.  For SevenFifty Daily, I take a look at the sales trend and use the phrase “Up, up, and IPA!”