Beer Tours Are Getting Better | The Wall Street Journal

Photo: Steph Byce / Dovetail Brewery's Taproom

For the Wall Street Journal, I looked at how breweries are revamping tours to captivate novice and seasoned beer drinkers alike. Today’s top experiential brewery tours might include sipping beers inside a treehouse or petting goats before sampling complex farmhouse ales, creating memories that linger long after the pints empty. Consider me captivated. 

“Tours have evolved significantly from watching shiny objects move and seeing tanks,” said Tom Fiorenzi, the director of brewery and distillery operations at Spoetzl Brewery, which makes Shiner Bock lager in Shiner, Texas.