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What Happens When Craft Breweries Return to Their Roots? | Imbibe Magazine

Joshua M. Bernstein 11/1/23 Joshua M. Bernstein 11/1/23

What Happens When Craft Breweries Return to Their Roots? | Imbibe Magazine

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© 2026 JOSHUA M. BERNSTEIN  |  ALL RIGHTS RESERVED

@joshmbernstein

Through the powers of algorithms and boredom, I recently I watched the Trainspotting sequel that came out, like, nine years ago. One line stood out: “tourist of my own youth.”

That resonated, because I recently went back to my hometown o

Phew. The last few weeks of summer have flown by. A beach trip to Delaware and Maryland! The worst jellyfish outbreak in 50 years! Camp pickup! Helping run the @crest.fest block party! Partnering with @derivebeer on a beer for said block party! And d

A little late July photo dump. Somehow, over the last 16 months, I’ve turned our driveway grass strip into a pollinator garden. And I’ve only been stung by a bee once! Other adventures: garden tours around Columbus backyards, excellent be

A few weeks ago, with Violet’s trip to sleepaway camp looming, @jenenec and me asked ourselves a question: Where should we travel? The answer: Milwaukee! We’d never been, which seems like a weird oversight considering, well, I’ve sp

Expanding beer’s audience is top of mind for a struggling brewing industry seeking to staunch declining sales, stoke new interest, and shore up aging ranks. That 2010s playbook of gimmicky ingredients and IPA everything is played out, and Frank

Scenes from the last several weeks of summer in the Midwest. Fourth of July Doo Dah Parade whimsy! Punk rock cover bands! $1.50 vintage lagers! Geese and S.G. Goodman @nelsonvillefest! A backyard cacti sale! Solid beers! And cruising through the litt

Fifteen years ago, as craft brewers elevated the bitterness and booziness of IPAs, @foundersbrewing went low while others went high. Instead of 7% or 8% ABV, the brewery’s citrusy All Day IPA limboed in at 4.7% ABV, transforming the brawny IPA

Has it really been nearly two years since we left Brooklyn? It has. Making it an annual tradition to head back every year after school lets out to see the best thing about the city: good friends. Also, the beaches, pizza, Chinatown, Broadway, and sev

Once again, every school year is the longest and shortest stretch of time. And that’s a wrap on seventh grade. Next stop: eighth grade! And then high school?! But first: summer vacation is here. We’re headed back to Brooklyn next week to